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As a child, I followed news at a young age.
I remember when Prime Minister Brian Mulroney was elected,
I recall taking clippings on the Contra Affair and creating
a graph to track the Manitoba provincial election results.
In Winnipeg, I attended Radio Broadcasting at Robertson College
to fast-track into the news medium.
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After completing a work practicum at CJOB
680, the
top news and talk station east of Calgary and west of Toronto,
I was hired shortly after as an overnight operator and announcer.
I was terrible. I couldn't pronounce the names of Latin baseball
players when reading sports, I spoke too fast and I was chronically
tempted to editorialize the news I was reading. Most of all,
I didn't want to just read the news, I wanted to find it.
Eventually, I accepted the position of content producer for
Adler on Line, hosted by Charles Adler. It was then I really
developed a taste for breaking news, investigating in-depth
leads and chasing a story. However, the position was entry-level
and my salary was nearly negligible. I worked full-time witnessing
during evening and weekends, until the birth of my first
son. Circumstances changed and my passion for news was replaced
with the need to earn a living.
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I accepted a full-time position as marketing
assistant at an agricultural publication firm in Winnipeg
called Issues Ink. I excelled in sales and accepted the position
of display account executive at the Winnipeg Sun shortly
after. Sales came naturally and easy to me. I was honest
with my clients, developing a close advisory role with many,
but I was bored. The thrill of the sale was nothing compared
to the heady news rush I had always been addicted to. I was
often late for sales calls, the result of chasing police
cars and firetrucks. I drove with the window down, listening
for sirens. Eventually, I began to hate the rate card. I
hated the age of acquisition. I hated vertical revenue. September
11, 2001 made me realize several things, but one of them
was that I needed to be back in the newsroom. The Winnipeg
Sun published an evening edition that day and the salesforce
was charged with making the issue profitable. I wanted to
watch what was happening, not key-up ads to profit on a tragic
event which shook the world. While at the Sun, I tried to
break back into the newsroom with the support of my publisher
to write the occasional opinion column while still working
full-time in sales, but the editorial staff were deadset
in opposition against the idea. It was then I realized my
leap into sales may have been a terrible decision. In 2004,
I accepted another sales position at CTV Winnipeg. The pay
was fantastic, but more so than ever, I craved the newsroom
and became increasingly disillusioned with what seemed to
be a deteriorating news mandate in mainstream media. One
year later, I quit.
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Rather
than die slowly in sales, I chose to exit the media completely
after applying for dozens of news-related openings in
Winnipeg. Over the next two years, I was able to secure
freelancing work and also worked yet again in sales, but
this time in my father's business. In 2007, I couldn't ignore
the urge any longer and applied for the position of reporter/photographer
at the Maple Creek News-Times.
We subsequently sold our home
in Winnipeg, packed the U-haul and started all over again.
Since beginning with the News-Times, my work has been re-printed
in several publications, and I was honoured to have received
the SWNA first place award for best agriculture series in
2007 and third place for columnist of the year. The sales
and marketing knowledge I had resented so deeply has been
a tremendous aid as we have now published new special sections
backed by strong editorial. I spearheaded the Round Up, a
publication with a circulation of nearly 40,000 dedicated
to the
cattle industry and distributed through Saskatchewan
and Alberta.
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In 2008, I was the first Canadian journalist to be invited
to attend the annual convention of R-CALF, a controversial
American cattlemen's activist group which has previously
sought to close Uncle Sam's border to Canadian beef. The
invite came after months of hard work at building a genuine
relationship with the group. I learned more from that convention
than in any account I've ever read on the trade issues. I've
published several major investigative pieces on healthcare,
corruption, industry and First Nations within the last year
alone. Real journalism can happen anywhere, at anytime and
in any medium. It is our collective job as journalists, in
markets large and small, to make it happen. It is our duty
to record modern history as the future is simultaneously
shaped. |